MEET The Growth Loop.
Introducing the 101 for marketers who know the funnel is broken and are ready for what’s next.
Ready to say goodbye to the marketing funnel?
There’s now a book for that.
The Growth Loop is your introduction to a new way of thinking about growth.
Between rapidly changing technology and a privacy-first world, marketers and founders need a new framework to build strategies that are resilient.
If you’ve been relying on the funnel and watching growth stall, this book was written for you.
In this 101, you’ll learn the core principles behind building a self-sustaining growth strategy, including how to:
Prioritize retention to power acquisition
Understand why awareness is not acquisition, but acquisition creates awareness
Align teams and strategies around a single conversion experience
Build channel-first strategies that are adaptable and profitable
Use data and measurement as the foundation for every decision
Pre-order today. Book available March 5.
By Brooke
My career has spanned from launching start-ups to scaling multimillion-dollar brands. I’ve executed growth campaigns with budgets ranging from $1,000 to $100 million, always hustling to ensure each dollar spent had an immediate return.
Over the last decade, I’ve seen just about everything in marketing and I’ve become passionate (maybe, obsessed) with finding a better way to grow.
This book has been I’m here to introduce something new.